Web Design Case Study: Doherty Flooring

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Having a website that stands out is crucial. Doherty Flooring, Dublin is a renowned supplier and installer of wood flooring. Their challenge was to create a website that reflected their brand and expertise while providing a seamless user experience. This case study dives into the web design process undertaken by us for Doherty Flooring, highlighting the approach, challenges, and the final outcome.

Understanding the Client’s Requirements:

The first step in the web design process is understanding the client’s requirements. For Doherty Flooring, the primary objective was to create a website that reflected the quality of their service and expertise. A detailed understanding of the client’s offerings, target audience, and competitors was essential.

Creating a Concept that meets the Client’s Objectives:

After grasping the client’s requirements, the next step is to create a concept that meets their objectives. For Doherty Flooring, the design needed to be attractive, user-friendly, and informative. We used a minimalist approach with ample white space to simplify the website’s complex features while keeping the overall design visually appealing.

Bespoke Website Design

Doherty Flooring’s website features a bespoke design that sets it apart from its competitors. It showcases the company’s unique brand identity through its visuals and layout. The website’s colour scheme reflects the natural tones and textures of the wood they offer, creating a consistent and visually cohesive brand identity. Additionally, the website’s layout is easy to navigate, making it a user-friendly and efficient e-commerce experience for visitors.

Social Media Integration

Social media platforms are an integral part of a company’s online presence. Doherty Flooring understands this well and has integrated their social media accounts into the website. Visitors can quickly see the company’s latest posts and updates, making it easy for potential customers to stay informed and engaged with the brand.


Search engine optimization (SEO) is critical in increasing website traffic and attracting potential customers. Doherty Flooring recognizes the importance of SEO and has seamlessly integrated it into their website. The website features meta tags, titles, and descriptions that make it easy for search engines to index and rank their website. As a result, Doherty Flooring is ranking higher in search results, leading to more organic traffic and sales.

High-Quality Visual Content

One of the website’s standout features is its high-quality visual content. Visitors are immediately greeted with large, high-resolution images of Doherty Flooring’s products, such as their laminate flooring range showcasing their exceptional quality and styles. The website is also designed to include product galleries and interactive visuals, making it easier for customers to make informed purchase decisions.

Mobile-Responsive Design

It is essential for a website to be mobile-responsive. Doherty Flooring’s website is not only optimized for desktops but also for mobile devices. The website’s layout and design adapt to different screen sizes, making it accessible and easy to navigate on any device.

Testing and Reviewing:

Development and deployment of the website are only the initial stages of web design. Testing and reviewing are crucial to ensure that the website functions optimally and meets the client’s requirements. Our team conducted several testing iterations to identify and resolve any technical glitches or bugs.

Final Outcome:

The result was a website that embodied Doherty Flooring’s brand and services. The website features a very high-quality bespoke design that incorporates social media integration, ensuring maximum visibility on social platforms. The on-page SEO was also optimized, which significantly improved the website’s organic search rankings.

Continuous Support and Maintenance:

A well-designed website needs continuous support and maintenance to maintain optimal functionality. For Doherty Flooring, we ensured that their website was well-maintained and any issues identified were addressed in a timely and efficient manner. Our team also provided training on website management to ensure that the client could manage their website with ease.

Creating a website that embodies the client’s brand and services while meeting their objectives and providing an optimal user experience is a process that requires a well-defined approach. Our web design case study for Doherty Flooring highlights the importance of understanding the client’s requirements, creating a concept that meets the client’s objectives, testing, and reviewing and providing continuous support and maintenance. Our team worked tirelessly to create a website that embodies Doherty’s brand and services, and the outcome exceeded expectations.


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Posted on

January 8, 2024