Nearly all Search Engines use a sites link popularity (the amount of web sites that carry alink pointing to your site) as a criteria for ranking your Web site.
Google for instance uses it as its main criteria and will not list your site unless you have at least one link pointing to it.
Achieving that No. 1 ranking now requires not only the perfect mix of content and keywords, but also your site must be considered popular by Search Engines, because of this link building is a vital part of any web marketing campaign
Not only do incoming links send you much needed traffic from other Web Sites, they also increase your ranking with the majority of the major search engines including Google.
Another advantage of incoming links is that they provide instant traffic.
If you are starting from scratch, it can take weeks or even months for a Search Engine to list your site in a prominent position and attaining a high ranking for your chosen keywords can take upwards of a year.
That is where we come in, Nuasoft Search Engine Optimisation Ireland can created a link building campaign for you that will increase your profile on the major search engines.
Reciprocal linking is the practice of trading links with related websites. A few years ago reciprocal link building was the quickest, easiest way of increasing your search engine rankings.
These days the major search engines have changed their ranking algorithm to discount reciprocal links. In fact, excessive reciprocal linking can get your site penalized and dropped from the rankings. It is specifically mentioned in googles guidelines as something not to do.
Incoming links are still the number one factor in where your website is ranked so it is vital that you create good quality incoming links
Only related links count
Search Engines only count links from related sites in their calculations on how to rank your site. For example, if you are a Irish hotel website and you have received an incoming link from a website about computers, the search engines will not count that link in their algorythm.
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