Project Overview
Senses by Ró, a luxury Irish home fragrance brand founded in 2021 by Róisín Curran in Dun Laoghaire, Dublin, needed an elegant e-commerce platform to showcase their handcrafted, sustainable candles and diffusers. With a passion for creating sensory experiences and a commitment to eco-friendly practices, Senses by Ró required a website that could beautifully present their artisan products while telling the story behind each carefully crafted fragrance. Nua Web Design partnered with this growing brand to create a digital presence that captures the essence of luxury, sustainability, and Irish craftsmanship.
Design Goals
The primary objectives for the Senses by Ró website were:
- Artisan Brand Storytelling: To communicate the handcrafted nature and sustainable ethos of products made with rapeseed and coconut wax in a Dublin studio.
- Sensory Experience: To create a visual journey that reflects the brand’s philosophy—each fragrance enhancing a specific sense (Harmony for hearing, Memories for smell, Sunset for sight, Silk for touch, Zest for taste).
- Intuitive Product Navigation: To organize products by both type (candles, diffusers, room sprays) and scent collection for easy browsing.
- Gift-Focused Experience: To highlight gifting options including curated gift sets, luxury gift boxes, and corporate gifting services.
- Sustainability Messaging: To emphasize eco-friendly credentials including plant-based wax, 40+ hour burn time, vegan-friendly ingredients, and 16+ week lasting diffusers.
- Seamless Shopping: To provide an effortless e-commerce experience with features like free shipping over €40, wishlist functionality, and multiple payment options.
The Solution
Nua Web Design delivered a sophisticated, warm, and highly functional e-commerce platform that perfectly reflects Senses by Ró’s brand values and artisan quality. Key features include:
- Elegant Visual Identity: A clean, refined design with beautiful product photography showcasing the distinctive gold-lined jars that flicker when candles are lit, creating an immediate sense of luxury.
- Story-Driven Homepage: Hero sections with evocative taglines like “Where luxury meets handcrafted excellence,” “Elegant, intriguing, sensuous, decadent,” and “Simply beautiful” that immediately convey the brand’s premium positioning.
- Smart Collection Organization: Dual navigation structure allowing customers to shop by product type (Candles, Diffusers, Room & Pillow Sprays, Diffuser Refills) or by scent collection (Harmony, Memories, Silk, Sunset, Zest, Tranquility).
- Sensory Storytelling: Clear messaging explaining the philosophy behind each collection—how fragrances are designed to enhance specific senses—creating emotional connection beyond just product features.
- Comprehensive Gifting Section: Dedicated gifting area featuring curated gift sets (€55-€59), luxury gift boxes (€5), gift bags, and a corporate gifting page, making it easy for customers to find perfect presents.
- Sustainability Highlights: Prominent messaging about eco-friendly rapeseed and coconut plant wax, non-toxic ingredients, clean burning, long-lasting performance, and vegan-friendly formulations.
- Educational Content: Dedicated pages for “The Creation” story, candle care tips, and detailed product information including burn times (40+ hours for candles) and diffuser longevity (16+ weeks).
- Strategic Conversion Features: Free shipping threshold banner (€40+), wishlist functionality, customer accounts for faster checkout, newsletter subscription, and multiple payment options including Apple Pay and Google Pay.
- Local Connection: Clear studio location information (31 Boyd Avenue, Dun Laoghaire), phone contact, stockist information, and emphasis on handmade-in-Dublin heritage.
- Mobile Excellence: Fully responsive design optimized for on-the-go shopping with touch-friendly navigation and mobile-optimized product galleries.
Results
The new website has transformed Senses by Ró’s online presence, successfully positioning the brand as a premium Irish artisan home fragrance company. The elegant design and intuitive navigation make it easy for customers to discover and purchase luxury candles, diffusers, and gift sets. The emphasis on sustainability and handcrafted quality resonates with environmentally conscious consumers seeking authentic, locally-made products. The comprehensive gifting options and corporate gifting page have opened new revenue streams, while the sensory storytelling creates emotional connections that turn first-time buyers into loyal customers. With features like free shipping thresholds and wishlist functionality, the website drives both conversion and repeat business.
Why Choose Nua Web Design?
Nua Web Design specializes in creating e-commerce experiences that honor the craftsmanship and story behind artisan brands. Whether you’re a maker, independent retailer, or boutique brand, their team understands how to translate your passion into a digital presence that connects with customers on both practical and emotional levels. They build platforms that don’t just sell products—they share your story, values, and vision.
Transform your artisan brand online. Contact Nua Web Design in Dublin to create an e-commerce experience that celebrates your craft and drives meaningful growth.
