How much does it cost to advertise on Google?
That is a really good question.
Top advertisers on Google are spending $50M every year on Google AdWords, but that doesn’t mean you have to. The truth is, there are several variables that control how much you’ll want and need to spend on your search ads.
The answer is it depends on many factors such as:
- The quality of your adwords campaign
- How Competitive your Market is
- How competitive the keywords you are bidding on.
- The quality of your landing page
Quality is a major factor in how much your Google advertising costs are going to be.
Adwords Quality Score
Did you know that a keyword with a low quality score can cost 10 times as much to bid on as one with a high quality score.Click to tweet
Google calculates this score by rating how relevant your advert is to the keyword. Your click through rate. The quality and relevance of your landing page as well as other factors such as your accounts overall performance historically and the relevance of your ad text.
Having an improved quality score can save you literally hundreds of Euro on your Google advertising costs.
Spending more on Adwords does NOT guarantee the success of your advertising campaign.Click to tweet
You also need to ensure that the user experience when they arrive on your website from your Google ad includes a strong call to action so that they take whatever action you want them to, whether that be calling you for more information, making a purchase or filling in a contact form or even signing up for a newsletter.
How do I keep Google adwords costs down?
Get a professional to look after your Adwords account
At Nuasoft Web Marketing we have been managing Google Adwords accounts for over 10 years. This means that you have a team of experienced Adwords professionals working on your account to make sure you get the most value per click.
Make sure that all the keywords you are bidding for are closely related to your product or service.
Landing Page Optimisation
Make sure that your landing page convert visitors into customers and does not have them kicking the back button with in a few seconds of visiting your site. This is a wasted click and will also badly affect your overall quality score.
Test Your Ad Text.
Write several different ads with different calls to action until you find the one that performs best.
How much does AdWords cost?
The cost of Google adwords will vary depending on how well your advertising campaign is managed.