In today's fast-paced digital world, short-form content has gained significant traction. Performance marketers can learn valuable lessons from this trend that focuses on engagement, immediacy, and effective messaging. With consumers’ attention spans shortening,...
As we move into 2025, understanding effective SEO strategies has never been more crucial for businesses wanting to thrive online. Enhanced user experience, up-to-date content, and a well-structured website can lead to increased organic traffic. Here, we explore three...
How Domain Extensions effect your SEO When launching a website, one of the most important decisions is selecting the right domain name. However, many people overlook the significance of domain extensions. The extension you choose for your domain, such as .com, .org,...
Bing Search Enhances Speed and Accuracy with SLM Models and TensorRT-LLM When it comes to digital search, Bing has made remarkable advancements by integrating cutting-edge technologies like SLM (Sparse Language Models) and TensorRT-LLM. These enhancements result in a...
Faceted navigation can significantly enhance the way users interact with your website. However, it poses unique challenges for search engines trying to crawl and index your pages effectively. Recently, Google released a comprehensive document aimed at clarifying these...
Since it's inception, Google has made significant strides to enhance the user experience. A recent update addresses a common concern among users: the ability to conduct searches without the influence of personalisation. This change brings a fresh approach for those...
Now that there are more webpages on the planet than there are people, optimising your website for search engines is more crucial than ever. Google’s crawlers play a significant role in this process, evaluating and indexing your site’s content. Recently, Google...
Bing and DuckDuckGo Experienced and Outage, Users Turn to Google Error on DuckDuckGo Leads to Search Chaos On May 23rd 2024, users of Bing and DuckDuckGo found themselves unable to access search results, leading many to rely on Google for their search needs....
What is local SEO? Local search engine optimisation (Seo) is the art of optimising your website and entire Internet presence to rank for local searches on Google. If you have a local business such as an office, shops, restaurants or similar local service you need to...
Just Do It! And do it regularly. Search engine optimisation is not a once off event. Google changes to your ranking algorithm approximately 500 times a year, more than once a day. So you need to commit to allocating time for your search engine optimisation. Don't...
Yahoo has aspirations to reclaim its former prestigious place in Internet search. In what will be a financial blow for Google, Firefox's default search engine is switching from Data-Mining giant, Google to Yahoo in the United States. "Today, I’m thrilled to announce...
Now you can find out exactly what your favourite celebrities are saying on their social media profiles. This is because Google are now linking to the social media profiles of celebrities in the Google "knowledge panel" We ran a few tests and celebrities to make sure...
Great News for statistics geeks. Google have finally released a Google analytics app for IOS. This long overdue app which has been available on Android devices for quite some time has now made its way over to Apple. Which is great news for statistics junkies like me...
Did you know that there are many areas of your site that you can easily optimise in order to make sure that your site complies with Google's quality guidelines and therefore help your site rank better. Here are a few things you can check today: How fast does your...
Yahoo goes on a diet as it cuts more services on its portfolio. In an attempt to slim down, Yahoo has announced even more cuts to its huge range of product offerings. The most notable cuts are of Yahoo voices and the Yahoo contribute network. With voices due to shut...
