Just Do It! And do it regularly. Search engine optimisation is not a once off event. Google changes to your ranking algorithm approximately 500 times a year, more than once a day. So you need to commit to allocating time for your search engine optimisation. Don’t expect immediate results. SEO is an ongoing process and it can take months before you start to see a return on your investment. Taking shortcuts will almost certainly get you banned from Google’s index. Build a fantastic website with compelling content. It’s not enough that your site has great content, it also needs to
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