Archives for Search Engines

11 Most important Search Engine Optimisation Tips

Just Do It! And do it regularly. Search engine optimisation is not a once off event. Google changes to your ranking algorithm approximately 500 times a year, more than once a day. So you need to commit to allocating time for your search engine optimisation. Don’t expect immediate results. SEO is an ongoing process and it can take months before you start to see a return on your investment. Taking shortcuts will almost certainly get you banned from Google’s index. Build a fantastic website with compelling content. It’s not enough that your site has great content, it also needs to
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Categories: Search Engines.

Firefox Switches From Google to Yahoo For U.S. Searches

Yahoo has aspirations to reclaim its former prestigious place in Internet search. In what will be a financial blow for Google, Firefox’s default search engine is switching from Data-Mining giant, Google to Yahoo in the United States. “Today, I’m thrilled to announce that we’ve entered into a five-year partnership with Mozilla to make Yahoo the default search experience on Firefox across mobile and desktop.,” Yahoo CEO Marissa Mayer announced in her blog this week.  She weint on to say “This is the most significant partnership for Yahoo in five years and we’re so proud that Mozilla has chosen us as
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Categories: Marketing News and Search Engines.

Google Now Displaying Celebrities Social Media Profiles in Search

Now you can find out exactly what your favourite celebrities are saying on their social media profiles. This is because Google are now linking to the social media profiles of celebrities in the Google “knowledge panel” We ran a few tests and celebrities to make sure we see the results for ourselves. Here you can see Stevie Nicks in the knowledge panel showing links to. Twitter, MySpace and Facebook profiles. Isn’t she very well-connected for somebody who does not own a computer. Here we can see links to Denis Leary’s Twitter, MySpace, Facebook and Google plus page. It appears that
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Categories: Search Engines.

Google Analytics App Comes to your iPhone & iPad

Great News for statistics geeks. Google have finally released a Google analytics app for IOS. This long overdue app which has been available on Android devices for quite some time has now made its way over to Apple. Which is great news for statistics junkies like me but bad news for IOS developers who have been creating Apps that harness the power of Google analytics. The App is great news for Search Egine Optimisation professionals who when asked by a client how is mywebsite doing, can just pull out their phone and say “Here, let me show you”. It includes
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Categories: Analytics, Marketing News, and Search Engines.

Get your website ready for SEO Part One

Did you know that there are many areas of your site that you can easily optimise in order to make sure that your site complies with Google’s quality guidelines and therefore help your site rank better. Here are a few things you can check today: How fast does your website load? Check your site to see how quickly it loads, looking out for larger sized images, bloated code etc. Make sure all your images are optimised for the web, nothing gives a worse user experience then waiting for huge images to download that have not been resized properly Broken Links:
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Categories: Search Engines and Tutorials.

Yahoo Cuts Even More Services

Yahoo goes on a diet as it cuts more services on its portfolio. In an attempt to slim down, Yahoo has announced even more cuts to its huge range of product offerings. The most notable cuts are of Yahoo voices and the Yahoo contribute network. With voices due to shut down on July 21 and contributor shutting down at the end of August. These two sites focused on creating content using a network of authors for Yahoo contributors and user generated content for Yahoo voices. There is speculation that the closure of these two services is due to fall out
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Categories: Search Engines.